The man who sparked the nationwide drive forcing the
In fact, Mullins said it was his inability to distinguish between old Coke and new Coke in a taste test in June -- after he started his campaign for the return of Classic Coke -- that led to his. I'm angry, and I'm mad. I feel injured. 
Spokane Chronicle from Spokane, Washington on July 24, 1985 · 12
Their most visible and vocal opponent was Mullins, who embodied the collective distaste for New Coke by spending $, of his own money to form an activist group. Gay Mullins would like to teach the world to sing in perfect harmony. Unfortunately for the Coca-Cola Co.
FANS OF OLD COKE SAY THE NEW IS NOT IT
Mullins, 57, insisted that the new Coca-Cola formula introduced April 23 was sweeter, flatter and lacking in “that old zing,” and he says that he put $45, into a campaign to bring back the. The new drink makes repeated cameos throughout the latest run, leading to a brief discussion of its qualities during an otherwise tense scene in episode 7. This is a fair representation of the prevailing literature on New Coke. 
Gay Mullins, the retiree who led the successful fight
Gay Mullins would like to teach the world to sing in perfect harmony. Unfortunately for the Coca-Cola Co., what Mullins would like to teach the world to sing is that it hates the new taste of Coke. Mullins was given six, then three, then two colas in a test conducted by the Seattle Times. Each time, the newspaper reported, he failed to distinguish the old Coke from the new and colas by Pepsi, Royal Crown, Cragmont and Shasta.
Fizzled Out
But in Seattle, Gay Mullins, a retired businessman, says he cannot see how any change would work to Coke's favor. He switched to beer after tasting the new Coke and has set up a group called Old. . 
Old Cola Drinkers of America Gay Mullins Interview on Coca
The Detroit Free Press put two and two together and asked Mullins why he had not previously mentioned, during his two-month campaign to bring back old Coke, that the stuff made him physically ill. .
NEW COKE HATER CRUSADES FOR THE REAL THING
Gay Mullins, founder of Old Cola Drinkers of America, sipped his favorite drink surrounded by cases of old and new Coke during a ceremony at the company's bottling plant in Bellevue, Wash. . CRITIC OF NEW COKE GETS THE FIRST CASE OF CLASSIC
As he sipped his favorite drink surrounded by cases of new and old Coke, Gay Mullins, founder of Old Cola Drinkers of America, said the company has returned Americans ”to our heritage.”. .