Inside The Story Of The GAYTM
Background ANZ Bank, is one of Australia’s largest financial institutions. As a company ANZ believes in diversity, inclusion and equality in their workplace. To promote these beliefs beyond the company walls, ANZ has been a major sponsor of the Sydney Gay and Lesbian Mardi Gras (one of the world’s largest gay rights marches) since For many countries around the world, June is acknowledged as Pride Month. To reflect on the history and hard-won victories of those brave enough to sacrifice everything to build a better future for queer generations to come. 
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Why and how an Australian bank turned ATMs into 'GAYTMs'
ANZ Bank is one of Australia's largest financial institutions, with a strong belief in diversity, inclusion and equality in their workplace. Since , ANZ has been a major sponsor of one of the world's largest gay rights parades, The Sydney Gay and Lesbian Mardi Gras. And they wanted to show their support by creating something special. The answer was to convert ANZ bank ATMs into GAYTMs. And. The move was an outstanding success for ANZ on many levels, exceeding all expectations. But it was also a graphic — and colourful — demonstration of how the world of social media is upending convention.
ANZ – THE MODERN GAY GUIDE TO LIFE">ANZ – THE MODERN GAY GUIDE TO LIFE
To celebrate its sponsorship of Sydney’s Gay and Lesbian Mardi Gras in February this year, ANZ commissioned artists to transform 10 ATMs into fabulous GAYTMs. As a company ANZ believes in diversity, inclusion and equality in their workplace. In they became Principal Partner. 
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Introducing the ‘GAYTM’, ANZ Bank’s answer to supporting diversity and equality for the duration of Sydney’s world famous Gay and Lesbian Mardi Gras. LOVE IT OR HATE IT?. .
Bank Transforms Its ATMS Into GAYTMS In Honor Of Gay Pride">A Bank Transforms Its ATMS Into GAYTMS In Honor Of Gay Pride
ANZ was the principal partner of the Sydney Gay and Lesbian Mardi Gras , and to show their support for diversity, the bank transformed central Sydney ATMs into dazzling GAYTMs turning the day-to-day activity of withdrawing money into a fabulous experience. . Media Release" alt="ANZ">Media Release">
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MODERN GAY STYLE: ANZ GAYTM ANZ, one of Australia’s largest banks has taken the concept of the “pink dollar” to a whole new level with the installation of “GAYTMS” to celebrate Sydney’s world famous Gay and Lesbian Mardi Gras. ANZ has commissioned artists to individually convert 10 ATMs into “GAYTMs” to celebrate their partnership with the Sydney Mardi Gras festival. .
Gaytms — josh mullens
GAYTMs was a five year strong collaboration. In the project marked ANZ becoming principal partner of the Sydney Gay and Lesbian Mardi Gras Festival. We manufactured hardwearing moulded shells and redesigned the ATMs into handcrafted artworks bejewelled with over a million colourful rhinestones and textures. . Inside The Story Of The GAYTM
In , ANZ came to advertising agency TBWA asking for a program ad to run around Mardi Gras. The bank had just increased its sponsorship of the celebration from sponsor to premium partner and. .