It's vs. Its
Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. For example, "The sun was so bright, its rays blinded me.". These two tiny, three-letter words are among the most commonly confused words in the written English language, even for native English speakers. Otherwise, the correct word is its , as long as it signals ownership of whatever noun comes after it. 
Chapter 9
In this article, we’ll explain the difference between its and it’s, provide tips about how to remember the difference, and even cover some related questions. The two expressions differ dramatically, and careful writers get it right. You learned about third-person pronouns.
Its and it’s?
Explore the difference between “its” and “it’s” with rules, tips, and examples. Learn to use "its" and "it's" correctly and confidently in your writing. It's is a contraction and should be used where a sentence would normally read "it is" or "it has. Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. Its vs It's
It's and its are easy to confuse. It's is short for it is or it has. Its is the possessive form of it. . 
It's or Its?
"It’s" is a contraction that stands for "it is" or "it has", while "its" is an adjective that indicates possession. .
Its” and “It’s”?
Q: What is the difference between “its” and “it’s”? A: “Its” is a possessive pronoun, while “it’s” is a contraction for “it is” or “it has”. .
Its vs. It’s
Confused by its vs. it’s? This quick guide explains the difference with clear examples to help you get it right every time. . Its” vs. “It’s”
"Its" and "it's" are often confused because they sound the same, but they have very different meanings and uses. Here’s how to distinguish between them. .